E-COMMERCE · DIRECT TO CONSUMERS
Custom B2C online stores built around how people buy.
We build online stores that make it easy to find a product, choose the right option and complete a purchase. Your rules for bundles, promotions, payments and delivery work together, from the catalog to a confirmed order.
For brands and retailers that need buying journeys of their own.
When an online store needs custom logic
We start with the moments that make the next step difficult for customers or sales rules difficult for your team to maintain.
Products come with many choices
Size, color, configuration or compatibility affects the purchase. Customers need to see valid combinations, the right price and stock for the exact variant.
Bundles and offers outgrow the template
Sets, gifts and discounts have their own conditions. The offer needs to work consistently on the product page, in the cart and at payment.
Checkout needs too much clarification
Delivery costs, availability or required details become clear too late. Customers should understand the terms before they confirm an order.
THE BUYING JOURNEY
Complex rules. A clear path to purchase.
We connect discovery, product choice and checkout into one coherent journey. The scope follows your assortment and the priorities of the first release.
- Find
Help customers find the right product among hundreds of options
Catalog structure starts with how people choose your products. We design categories, search, filters and curated selections. Customers can understand the differences and return to their results without setting every filter again.
Search and filters
Useful attributes, clear results and a helpful path when a search returns nothing.
Comparison and recommendations
Product differences, compatible accessories and recommendations based on understandable rules.
- Choose
Make it clear what the purchase includes
Color, size and configuration can change the price, stock and available accessories. We connect each selection to the correct product variant. Bundles show their contents and discount conditions; unavailable combinations have a clear explanation.
Variants and compatibility
Relevant attributes, images and stock for the selected product option.
Bundles and promotions
Offer compatibility, gifts and cart recalculation when its contents change.
- Buy
Let people complete the purchase comfortably on a phone
We design the cart, payment and delivery around a small screen. The total is explained, entered details survive errors and payment status stays clear. After purchase, customers receive confirmation and a straightforward way to check their order.
Straightforward checkout
Necessary fields, relevant payment methods and guest checkout where the sales model allows it.
Terms before confirmation
Shipping costs and options, address or product restrictions, and status after payment.
TRY A BUYING SCENARIO
One product. Several rules working together.
Choose a package and a delivery method. This example shows how bundle contents affect the price and shipping, with the total visible immediately.
Wireless headphones
An illustrative product. Draxon does not sell these headphones.
The terms are clear before checkout
Changing the package updates the amount and applies the delivery rule. Your store can connect product variants, compatibility, promotions and stock in the same way.
Demonstration · illustrative product and prices
Includes headphones.
Delivery costs UAH 120. Free from UAH 3,500 after discounts.
- Items
- UAH 3,200
- Bundle discount
- UAH 0
- After discount
- UAH 3,200
- Collection / delivery
- UAH 120
- Total
This is a demonstration interface. It does not place an order or take payment.
Buying journeys from our e-commerce projects
Examples of product discovery, checkout and repeat purchases working as one experience.
COFFEE E-COMMERCE
Personalized discovery and subscription control
A coffee platform with recommendations, assisted product selection and subscription management. Customers can change their product, skip a delivery or pause a subscription.
- Product discovery
- Subscriptions
- Repeat purchases
FLOWER DELIVERY
From a bouquet catalog to checkout
A responsive store with clear categories and information about size, price and delivery. Checkout follows a sequence of steps designed to work on a phone.
- Catalog
- Mobile shopping
- Checkout
BEHIND THE PURCHASE
Plan for the moments when something changes
The store needs to handle changing stock, edited carts and delayed external services correctly. We agree these rules with the team that will process the orders.
Situation
A variant sells out
What the customer sees
An explanation of what is unavailable and a way to change the selection.
What the system checks
Current availability before confirmation and the agreed stock reservation rule.
Situation
Cart contents change
What the customer sees
An updated total and an explanation of why an offer starts or stops applying.
What the system checks
Discount conditions, offer compatibility and the free-delivery threshold.
Situation
Payment is still pending
What the customer sees
The payment status and a next step without a false success message.
What the system checks
Confirmation from the payment provider and protection against duplicate order creation.
Situation
The back-office sync is delayed
What the customer sees
An accurate order status while the team checks processing.
What the system checks
Safe retries, team notifications and duplicate prevention.
We define the source of product, price, stock and status data separately. Connections to PIM, ERP, warehouse, payment and delivery systems depend on available APIs and your operating rules.
From sales rules to a tested purchase
We validate the core buying journey first, then expand the store’s capabilities.
01. Map the assortment and rules
Review product variants, offers, payment, delivery and data sources.
First-release priorities and a map of dependencies.02. Walk through the buying journey
Design the catalog, product page and checkout for small and large screens.
A prototype with agreed journeys and error states.03. Build the store and connections
Implement the rules, connect the data and test the entire order journey.
A test environment with verified pricing, payment and order transfer.04. Launch and check real operations
Prepare data migration, verify analytics and monitor the first operations.
A working store, team instructions and a prioritized improvement list.
WHERE WE START
Show us the purchase your store should make easier
One product and its options are enough to begin. We will look at how customers choose, what changes the price and where unnecessary steps appear today.
Discuss your buying journeyA finished technical specification is not required. We will identify what can stay in your current system and what needs custom development.
Your assortment
An example product, its variants, accessories and available bundles.
Sales conditions
Offers, payment, delivery and exceptions that need to be handled.
Current systems
Where product and stock data live and how the team receives orders.
QUESTIONS & ANSWERS
Questions about custom B2C store development
Assortment, checkout, integrations and the first release.
Questions and answers
LET’S DISCUSS YOUR STORE
Your sales rules.A clear path to purchase.
Tell us about your products and the buying journey you cannot support today. We will identify how to build it into your store and where to start.