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ENUA
  1. Services
  2. /E-commerce Platforms
  3. /B2B Commerce Platforms

E-COMMERCE · WHOLESALE SALES

B2B e-commerce platforms built for wholesale buying.

Move wholesale purchasing from emails and spreadsheets into an online platform. Customers see their agreed prices, build orders and track fulfillment, while your team works with data from your existing business systems.

Discuss your B2B platform→Explore the capabilities→

For manufacturers, distributors and trade suppliers.

Illustration of a wholesale buying platform with a product catalog, quantities, order summary and company account.

When wholesale sales need a dedicated platform

A platform should support the way you sell and remove specific manual tasks. These are three common starting points.

  • Your team enters every order by hand

    Product codes arrive in emails, chats and files. Sales staff transfer them into your business system, clarify quantities and check prices again.

  • Each customer buys on different terms

    Different price lists, product ranges, discounts and payment terms are difficult to manage through one public catalog. Buyers need to see the terms agreed with their company.

  • A standard store does not fit wholesale buying

    Pack quantities, minimum orders, purchasing for multiple branches and internal approvals need a buying flow designed around them.

HOW THE PLATFORM WORKS

From a customer-specific catalog to an approved order

We design the buyer experience and your team’s working tools together. These capabilities are options for your platform; the first release includes the ones your sales model needs.

Catalog & pricing

Buyers see their agreed terms from the start

Once signed in, a company sees the product range and prices available to it. We account for customer groups, contracts, order volume and units of sale, and define what is public and what is only available to approved customers.

  • Customer-specific catalogs

    Access to product groups, search by product code, specifications and product documents.

  • Pricing that follows your rules

    Contract price lists, volume discounts, pack sizes and minimum quantities, checked when the order is submitted.

A product catalog with a company account card and a customer-specific pricing symbol.

Bulk ordering

Large orders should not require one product page at a time

Give buyers several ways to build a purchase: find product codes, upload a list or reorder from history. Before submission, the platform checks current prices, availability, pack quantities and required information.

  • Product codes, quantities and imports

    Quick order entry and CSV/XLSX imports with clear feedback on file errors.

  • Repeat purchases

    Order history, saved lists and reordering with current price and inventory checks.

A bulk ordering interface with quantity controls, a product-list upload and shipping cartons.

Approval & fulfillment

Orders pass the checks your business requires

We define who creates a purchase, who approves it and when it enters your business system. Payment terms, product availability and fulfillment status should be clear to both the buyer and the sales team.

  • Roles and approvals

    Buyers, approvers and sales staff with separate permissions, limits and a record of important actions.

  • Payment and dispatch

    Invoices, agreed payment terms, delivery addresses and fulfillment statuses that follow your process.

An order approved by company colleagues with parcels ready for dispatch.

EXAMPLE BUYING SCENARIO

One catalog. Different terms for each customer.

A manufacturer may sell the same product to dealers and distributors at different prices and minimum quantities. The platform applies the company’s terms and shows them before the buyer places an order.

Different terms within one consistent buying flow

Prices, minimum quantities and payment options can depend on the company. Catalog access, inventory and order confirmation follow their own agreed rules.

This illustrates interface behavior. It is not a live price list or an offer to sell products.

Demo · illustrative products and prices

Show buying terms for

Dealer price list

Showing terms for: Dealer.

Smaller quantities on a dealer price list.

Example of customer-specific purchasing terms
ProductPack sizeUnit priceMin. packs

Packing boxes

PK-100

20 units€1.202 packs

Packing tape

PK-200

12 units€2.401 packs

Protective envelopes

PK-300

50 units€0.401 packs
  • Packing boxes

    PK-100

    Pack size
    20 units
    Unit price
    €1.20
    Min. packs
    2 packs
  • Packing tape

    PK-200

    Pack size
    12 units
    Unit price
    €2.40
    Min. packs
    1 packs
  • Protective envelopes

    PK-300

    Pack size
    50 units
    Unit price
    €0.40
    Min. packs
    1 packs

Payment: payment in advance against an invoice.

CONNECTED TO YOUR BUSINESS SYSTEMS

Prices, inventory and orders from agreed data sources

Before integration, we establish where each type of data is maintained and which system can change it. The platform shows buyers the available information and sends orders to the system where your team continues its work.

  • Catalog and product information

    Product codes, units, packs, images and specifications. We define update rules and which products each customer can access.

    Product catalog / PIM / ERP

  • Prices and company terms

    Price lists, discounts, company details and payment terms. We check which data can be retrieved automatically and which needs separate management.

    ERP / accounting / agreed pricing module

  • Inventory and order fulfillment

    Stock by location, reservations, order transfer and dispatch statuses. Showing inventory and reserving it are separate actions that must follow your operating rules.

    ERP / warehouse system / shipping

We agree update frequency and delayed-data handling around the available APIs. Before launch, we test retries and behavior when an external system is unavailable.

From wholesale sales rules to a working platform

We start with a real purchase, test the difficult parts and launch a complete ordering flow for an agreed group of buyers.

StageWhat we doWhat you receive
  1. 01

    01. Understand your sales model

    Review customers, catalogs, price lists, units of sale, payment and exceptions. Check access to data in your existing systems.

    A map of rules, integrations and priorities for the first release.
    A map of rules, integrations and priorities for the first release.
  2. 02

    02. Validate the buying flow

    Prototype the catalog and ordering screens. Walk through them with your sales team and, where possible, customer representatives.

    An agreed buyer journey, key screens and acceptance criteria.
    An agreed buyer journey, key screens and acceptance criteria.
  3. 03

    03. Build and connect the platform

    Implement the agreed capabilities and integrations. Test pricing, permissions, import errors and order-transfer retries.

    A working platform in a test environment with verified scenarios.
    A working platform in a test environment with verified scenarios.
  4. 04

    04. Launch with the first customers

    Onboard the agreed companies, train your team and verify the journey from signing in to receiving an order in your business system.

    A pilot launch, operating instructions and a plan for further improvements.
    A pilot launch, operating instructions and a plan for further improvements.

WHERE WE START

Show us how one order works today

For the first conversation, describe the buyer, the products and the order journey. A sample price list, order file or outline of a sales rep’s workflow can help us identify scope and difficult areas.

Tell us about your project→

A complete technical specification is not required. We will identify the next step and the information needed for an estimate.

  • Who buys

    Dealers, distributors or corporate customers? How do their terms and permissions differ?

  • How they order

    How many line items, which units of sale and who needs to approve the purchase?

  • Where the data lives

    Where do prices and stock come from, where do orders go and which integrations already exist?

QUESTIONS & ANSWERS

What to know before building a B2B platform

Catalogs, integrations, budget and the first release.

Platform capabilities

In B2B, the product range, prices, minimum quantities, approvals and payment terms often depend on the company. Buyers may order dozens of items, use a saved list or purchase for several branches. We design a wholesale buying flow around those needs, rather than simply adding a company-name field to checkout.

The focus here is selling products: the catalog, customer terms, order creation, payment and fulfillment. A customer portal may focus on documents, requests, service delivery or project collaboration. Some capabilities overlap, so we define the solution around the main process your business needs to support.

Yes. The platform can support contract or customer-group price lists, restricted product ranges, volume discounts and different units of sale. Before implementation, we agree where those terms are maintained, who can update them and how the final price is checked when an order is placed.

Yes, those capabilities can be included. We agree the CSV/XLSX format, product-matching rules and error feedback. Repeat orders are checked against current availability, prices and restrictions; an old order does not mean its original terms still apply.

Integration and launch

We first check the system’s APIs, available data and constraints. Then we define the sources for prices, inventory, company details and statuses, together with order-transfer rules. This lets us propose an integration approach and agree what happens when updates are delayed or a service is unavailable.

They can when a shared catalog and operational setup suit both. Public shoppers and business customers may have different prices, access and checkout flows. If the processes differ substantially, we compare one shared platform with separate storefronts connected to the same data sources.

No. An existing e-commerce platform may be extended if it can support your sales rules and integrations. Custom development becomes an option when pricing, ordering, permissions or data exchange do not fit the current solution. We make that decision after reviewing the requirements.

Catalog and pricing rules, the number of roles, ordering complexity, data quality and integrations all affect the scope. Migration, testing and launch also need to be included. Once the first release is defined, we prepare an estimate with clear assumptions and boundaries; there is no single price for every B2B platform.

Yes. The first release can cover agreed companies, part of the catalog and one complete ordering flow. That lets you check rules, integrations and team operations through real purchases before deciding which capabilities to add next.

Related services

  • E-commerce platforms→

    The category for B2B and B2C sales, catalogs, checkout and commerce integrations.

  • B2B portals and customer accounts→

    Self-service, documents, requests and service workflows for customers and partners.

  • Business systems and integrations→

    Internal operations, CRM and data exchange between business systems.

LET’S DISCUSS YOUR B2B SALES

Your wholesale sales rules.A clearer path to an order.

Tell us how you work with trade customers today. We will identify the first buying flow to take online and what it needs.

Discuss your B2B platform→Explore the capabilities→